Flowers Foods: Shift to Premium & Differentiated Products To Change The Game! 

Flowers Foods, a key player in the packaged bakery industry, reported its fourth quarter and full year 2024 financial results, reflecting both achievements and challenges. The company experienced mixed performance across its portfolio, marked by strong execution in some areas and ongoing category weakness in others. A significant achievement for Flowers Foods during 2024 was the growth of its branded bread portfolio in dollar sales and unit volumes, largely driven by successful innovation and effective market execution strategies. Specific brands such as Dave’s Killer Bread (DKB) continue to perform well, buoyed by expanded retail space and strong consumer interest. Despite some seasonal sales fluctuations and SKU rationalization affecting short-term performance metrics, DKB maintained its market strength, achieving record household penetration even surpassing pandemic levels.