Flowers Foods Bets Big on Keto & Wellness—Will It Pay Off?

Flowers Foods, in its second quarter 2025 call, outlined both ongoing challenges and strategic efforts to realign with shifting market dynamics. The company is navigating a transformative phase, adapting to challenging economic environments and changing consumer preferences, which have impacted its traditionally strong market performance. This transition is not immediate; however, leadership is optimistic about its long-term portfolio repositioning strategy that emphasizes innovation and consumer alignment.