Freshpet’s Recent Market Growth & Household Penetration Expansion – MVP Customers Are Powering Them Forward!

Freshpet delivered a strong performance in the fiscal year 2024, characterized by notable growth in net sales and even more significant improvements in profitability. The company’s net sales reached $975 million, marking a 27% increase from the previous year, driven largely by volume gains. This was predominantly a result of increased household penetration and buy rates, boosted by strategic media investments and retail expansion. Freshpet added approximately 2 million new households, a substantial portion of which were heavy users, indicating a deepening consumer loyalty without relying on promotions or discounts.