Description
Honda’s $10 Billion EV Bet Just Blew Up!
Honda Motor has spent decades building the kind of reputation most automakers would happily buy with both hands: reliable cars, disciplined engineering, and a customer base that usually prefers fewer surprises. That is why its latest stumble feels so striking. The company reported a $2.7 billion annual loss after taking a major hit from abandoned electric-vehicle plans in North America, its most important market. The broader damage is tied to roughly $10 billion in EV-related losses, including canceled models and a suspended supply-chain push. This is not simply a story about EVs going wrong. It is about a company that made a rational bet on regulation, demand, and the future of driving, only to find that the road curved faster than expected.
