Kohl’s Corporation Looking To Expand Profit Margins With A Bold Brand Mix Makeover – Will It Work?

Kohl’s Corporation’s fourth-quarter results for 2024 indicate several opportunities and challenges as the company navigates the retail landscape under new CEO Ashley Buchanan. The leadership changes, along with strategic realignments, are designed to address both the short-term and long-term needs of the company. Buchanan has a retail background with leadership roles at Sam’s Club, Walmart, and The Michaels Companies, bringing a wealth of industry knowledge to the position.