Levi Strauss & Co.: How Are They Strengthening Their D2C Strategy? 

Levi Strauss & Company reported a solid second quarter for fiscal 2024. The company showcased a positive trajectory with a 9% rise in revenues on a constant currency basis, though this was slightly moderated to a 2% increase when adjusted for an enterprise resource planning (ERP) shift and the exit from the Denizen business. Such growth underscores the firm’s robust strategic execution despite ongoing market volatilities. One of the standout developments from Levi Strauss’s report was its elevation in direct-to-consumer (DTC) sales, which expanded by 11%. This marks the ninth consecutive quarter of substantial comp growth in the DTC channel, reflecting the company’s successful pivot towards a more DTC-centric business model. Notably, the growth was notably driven by a 22% increase in the global Levi’s Women’s business in DTC channels, illustrating an effective capture of market segments that previously presented growth opportunities.