Description

Levi Strauss & Co. Is Expanding Beyond Jeans—and That Changes the Growth Math!

Levi Strauss & Co. concluded its fiscal year with a solid performance, showcasing strength across various dimensions of its business strategy. The company reported an organic net revenue growth of 7% for the year, highlighting the robust health of the Levi’s brand, which remains the world’s leading denim brand. The growth was broad-based, cutting across all facets of its business, reinforcing the effectiveness of its strategy to become a direct-to-consumer (DTC)-first denim lifestyle retailer. On the positive side, Levi Strauss & Co. made notable progress towards its strategic goals. The company reinforced its position in the market by expanding its head-to-toe denim lifestyle offerings, which is evident in the strong growth of the tops category. The DTC segment saw an 11% increase, now comprising roughly half of the company’s total business, which not only signifies faster growth but also improved profitability.