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PayPal Wants To Become The Wallet Behind AI Shopping!

Imagine asking an AI assistant to find the best pair of running shoes under $120, compare the choices, select your size and complete the purchase without you visiting a retailer’s website. That increasingly looks like the direction of online commerce, and PayPal Holdings wants to make sure it remains involved when the money changes hands. Meta’s new Muse consumer AI agent can now shop and check out using PayPal, following a similar integration with Shopify’s Shop Pay. For PayPal, the significance goes beyond adding another checkout partner. The company is trying to reposition itself for a world where AI agents could increasingly stand between consumers and merchants. The timing is important because PayPal’s traditional branded checkout business is growing slowly, while management is investing in faster-growing businesses including Venmo, Buy Now, Pay Later and financial services.