Salesforce Bets On Agentic Automation: What The Regrello Acquisition Could Unlock!

Salesforce is charging deeper into the AI frontier. On August 18, 2025, the CRM titan announced a definitive agreement to acquire Regrello, an AI-native startup that specializes in transforming fragmented business processes into orchestrated, automated workflows. The deal, expected to close in Salesforce’s fiscal Q3 2026, underscores the company’s commitment to building out its “agentic enterprise” vision—where human workers and AI agents collaborate in real time. Salesforce intends to integrate Regrello with Agentforce and Slack, aiming to eliminate slow, manual tasks and replace them with agile, AI-driven processes. This comes as Salesforce continues to shift its strategy toward becoming an automation-first platform. With over 8,000 Agentforce deals already closed and momentum building around its Data Cloud and AI tools, the Regrello acquisition could be a piece that makes the machine run smoother—or at least faster. But is this just another bolt-on AI deal, or could it signal something bigger?