Shopify, Inc.: Will Its Focus On Enterprise Solutions & International Expansion Pay Off? 

Shopify Inc.’s latest earnings results reflect a substantial growth trajectory, marked by significant advancements in product innovation and expansion of global market reach. In 2024, Shopify reported nearly $300 billion in gross merchandise volume (GMV) and $9 billion in revenue, showcasing a remarkable increase of 26% in annual revenue growth and a free cash flow margin of 18%. This success was further amplified by a strong fourth quarter, where revenue growth surged by 31% and free cash flow margins reached 22%, placing the company in a favorable position known as the “rule of 50” — a rare achievement in the e-commerce sector.