Signet Jewelers’ Bridal Boom: Will $2K–$5K Diamonds Unlock the Next Big Revenue Wave? 

Signet Jewelers’ latest earnings results for the second quarter of fiscal 2026 reveal a performance that includes several positive developments alongside some challenges. The company reported a 2% growth in same-store sales, outperforming expectations. This was bolstered by strong performance in its major brands—Kay, Zales, and Jared—which achieved a combined same-store sales growth of approximately 5%. Signet appears to be actively implementing its “Grow Brand Love” strategy with efforts in distinct merchandise, enhanced marketing, and unique customer experiences.