Sony Grabs the Peanuts Gang—Is a PlayStation Snoopy Game Next?

Sony Group Corporation made headlines recently with its decision to double its stake in Peanuts Holdings for over $450 million, giving it an 80% controlling interest in the beloved “Peanuts” franchise. The acquisition, made from Canadian entertainment firm WildBrain, marks a strategic content play as Sony seeks to expand its IP footprint amid rising competition in the entertainment and streaming sectors. The family of Charles M. Schulz, the original creator of the iconic comic strip, will retain a 20% minority interest. Peanuts, a global brand with decades of intergenerational appeal, remains a staple in merchandising, media, and seasonal programming. This deal comes at a time when Sony is reporting record quarterly operating income, driven by robust performance in its Music and Imaging segments, and steady engagement across PlayStation services.