Starbucks Corporation: Expanded Digital Offerings & Rewards Program Growth 

Examining Starbucks Corporation’s third quarter fiscal year 2024 earnings, a balanced perspective highlights both strengths and areas for improvement. The global coffee giant reported a mild revenue increase to $9.1 billion, marking a 1% year-over-year growth and a 6% sequential rise from the second quarter. However, global comparable store sales declined by 3%, influenced by a notable 14% decrease in China, despite a relatively steady performance in Japan and modest declines in North America.