Yum! Brands: Focusing On Growth With AI Utilization Across 30,000 Restaurants But What’s Different From The Competitors?

Yum! Brands reported its second quarter results for 2025, showcasing a mix of growth and strategic shifts amidst a challenging consumer environment. The quarter was highlighted by system sales growth of 4%, with contributions from KFC International and Taco Bell US, which delivered positive transaction growth. Yum! Brands also added 386 net new units, maintaining its trajectory of expanding its footprint globally. The company’s digital sales continue to grow, reaching a milestone of 57% digital mix, assisted by the rollout of the Byte platform and AI-driven personalized advertising.