Brunswick Corporation – Initiation Of Coverage – Does It Have A Sustainable Competitive Advantage?

Brunswick Corporation faced a challenging second quarter in 2024, with economic pressures such as high
interest rates impacting consumer discretionary spending, particularly in the boating sector. Despite the launch of
new model year products, expected sales boosts did not materialize, leading to below-forecast financial results.
This effect was compounded by conservative wholesale ordering by dealers mindful of their profit margins,
continuing a trend of elevated promotional activities to stimulate demand.