Dutch Bros Inc.: Initiation of Coverage – An Improving Digital Footprint Is Changing The Game! 

The Dutch Bros earnings report for Q2, 2024, reflects a robust period of growth and optimistic business
dynamics due to various strategic undertakings. Despite external challenges, the company reported a 30%
increase in revenue, totaling $325 million, and a 34% rise in adjusted EBITDA, bringing it to $65 million. These
figures signify a stable upward trajectory compared to the same quarter in the previous year. A pivotal component of Dutch Bros’ strategy has been the integration and expansion of its Dutch Rewards program, which purportedly sorts 67% of transactions indicating a strong customer loyalty base. The company also noted a significant response to their product innovations like boba and protein milk, which were promptly moved to their permanent menu due to positive consumer feedback.