Skechers U.S.A.: Here’s Why Its D2C & E-Commerce Expansion Has Made Us Bullish! 

Skechers U.S.A., Inc. (Skechers) has posted robust financial performance for the fourth quarter and full year 2024, marking significant milestones in its business development. Skechers’ sales on a constant currency basis totaled over $9 billion, illustrating a 13% increase. The company’s net earnings increased by 26%, with a notable gross margin of 53.2% and a double-digit operating margin of 10.1%. The growth was driven by wholesale sales growth of 17% and direct-to-consumer sales increases of 8%, showcasing the brand’s ability to expand across various segments and geographies. In the Americas, sales rose by 14%, with the United States and Canada contributing significantly. Skechers also saw substantial growth in EMEA, driven by nearly all markets. However, the Asia Pacific region, excluding China, improved by 26%.