Polaris Inc.: How Is It Dealing With Market Competition & Consumer Preferences?

Polaris reported a decrease in both sales and adjusted EPS for the second quarter of 2024, an outcome attributed to various macroeconomic headwinds and a more challenging market environment than initially anticipated. The company’s sales declined by 12% compared to the previous year, influenced by elevated interest rates, persistent inflation, and weakened consumer confidence, particularly in bigger discretionary purchases. Polaris has adjusted its strategies in response to these challenges by revising its full-year guidance for 2024 downwards and focusing on dealer inventory management and cost controls.