Skechers U.S.A.: Increased Innovation and Messaging around Comfort Technologies 

In Q1 2024, Skechers hit a new quarterly sales record of $2.25 billion, a gain of 12.5% or $250 million, compared to the previous year. Also, diluted earnings per share registered a record of $1.33. These results were fuelled by growth in both direct-to-consumer and wholesale sectors on a global scale. The expansion of Skechers’ performance and lifestyle divisions into novel categories, such as their partnership with Snoop Dogg and their football and basketball lines, contributed significantly. Sales increased 12.5% to $2.25 billion in the first quarter. International sales saw a 15% increase, accounting for approximately 65% of the firm’s total sales for the quarter. Domestic sales experienced a growth of 7.8%. By region, EMEA increased 17%, APAC by 16% and the Americas by 7.8%. Additionally, both wholesale and direct-to-consumer showed solid growth in the quarter.