Apple iPhone 17 Frenzy: Preorders Shatter Records—Is Supply Already Maxed Out?

Apple shares are on the rise again, powered by stronger-than-expected demand for the newly launched iPhone 17. After stumbling below $230 in the wake of a lukewarm launch event, Apple stock rebounded to $236.57, up 1.1% on the day, outpacing the S&P 500’s 0.5% gain. While initial reactions to the iPhone 17 were muted, investors are now reassessing their expectations in light of robust preorder volumes and significantly extended delivery times — both of which suggest consumer enthusiasm is running high, particularly in key markets like the U.S., China, and the U.K. This dynamic mirrors — and in some metrics, surpasses — what was seen during last year’s iPhone 16 cycle. Analysts from J.P. Morgan and BofA have flagged the early lead-times as some of the longest since the iPhone 11 launch. For shareholders, this could be a pivotal moment, as iPhone 17 momentum not only bodes well for Q3 results, but also reignites bullish sentiment heading into 2026.