Description

Asbury Automotive Group’s 70% Tekion Conversion Signals A Pivotal Operating Reset!

Asbury Automotive Group’s second quarter of 2026 reflects a period of transition driven by the ongoing implementation of the Tekion dealer management system (DMS). Approximately 70% of the company’s store base has been converted to Tekion, with completion expected by October 2026. While the rollout has involved significant investment and short-term operational challenges—such as managing dual legacy and new systems—the company reports early indications of improved productivity and operational efficiency in markets that have been on Tekion longest. For example, in certain Koons, Georgia, and Florida locations, units per salesperson grew 12% and dollars per technician increased by 10% in June, signaling potential for sustainable enhancements in sales effectiveness and service efficiency. On the revenue side, new vehicle retail units declined by 6% on a same-store basis, with new vehicle per retail (PVR) stabilizing near normalized levels after sequential declines.