comScore Inc


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SKU: SCOR Category:


Being one of the most renowned players in measurements associated with the digital world, comScore has a particularly large addressable market after the digitisation trend influenced by the COVID-19 pandemic. However, the company did not have a great 2020 after failing to beat market expectations for multiple quarters. However, its recent tie-ups with the likes of Ovation to provide video-on-demand (VOD) audience measurement have given a boost to the stock price. comScore does have a lot of potential opportunities with a potential increase in large corporate spends on generating audience insights after the pandemic. Whether the management is able to capture these opportunities well or not is to be seen. We maintain our “Hold” rating on the stock.

Our Report Structure:

⦁ Company Overview
⦁ Investment Thesis
⦁ Key Drivers
⦁ Historical Quarterly Statement Analysis – Income Statement & Cash Flows
⦁ Historical Quarterly Balance Sheet Analysis
⦁ Historical Annual Financial Statement Analysis
⦁ Analysis Of Key Financial Ratios
⦁ Financial Forecasts For 3 Years
⦁ Forecasting The Capital Structure & Net Debt
⦁ Discounted Cash Flow Valuation
⦁ Trading Multiples
⦁ Key Risks
⦁ Disclosures

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