IAC/ InterActiveCorp: Is The Improved User Experience and Premium Traffic Growth Here To Stay?

InterActiveCorp (IAC) has undergone changes throughout 2023 that resulted in substantial earnings growth in the fourth quarter, which is an encouraging indication of the company’s overall strategic direction. Among the company’s accomplishments are a solid level of service professional retention, better targeting of service professionals, and improvements in its paid marketing, resulting in higher margins. Notably, IAC’s European segment showed strong growth, demonstrating the effectiveness of its strategies when applied in different markets. However, the expectation for declines in year-over-year revenue in 2024 could impact investment attractiveness.