Description
Sirius XM Holdings’ Sports Push — FIFA, Sports Pass And Premium Audio Converge!
Sirius XM Holdings Inc. reported its second quarter results for 2026, demonstrating measured progress in its strategic priorities centered on subscription growth, advertising expansion, and operational efficiency. The company achieved its strongest Q2 subscriber additions in four years, with 22,000 self-pay net additions, aided by companion plans, continuous service programs, and extended automotive dealer initiatives. These efforts contributed to a historically low self-pay churn rate of approximately 1.4%, while average revenue per user (ARPU) rose 1% to $15.32 following recent pricing actions. However, management anticipates modestly lower full-year self-pay net additions compared to the prior year due to the anniversary effect of the continuous service rollout and a more disciplined promotional strategy focused on subscriber quality and lifetime value rather than short-term volume. Revenue grew 1% year-over-year to nearly $2.2 billion, driven by a 1% increase in subscription revenue to $1.
