Electronic Arts’ Secret Weapon: Can Live Services Really Power Explosive Growth Ahead?

Electronic Arts Inc. recently reported strong financial performance in the last quarter of its fiscal year 2025, showcasing strengths and addressing some challenges faced throughout the year. The company recorded notable achievements with its popular gaming franchises, highlighting its robust position in the gaming industry. One of the significant positives for Electronic Arts was the turnaround in its EA SPORTS FC franchise. After experiencing a temporary slowdown in the third quarter, EA successfully revitalized player engagement through a major live service update in January. This update involved direct engagement with players and significantly enhanced gameplay, resulting in double-digit growth in net bookings for the franchise. This momentum was supported by successful community-driven events such as the Team of the Year program, indicating EA’s adeptness at addressing community concerns and maintaining player interest.